An Open Letter to AKIRA


Dear AKIRA, As a loyal customer for several years, I was troubled when I opened your latest newsletter and read a caption making light of Kim Kardashian's recent robbery in Paris.

Poking fun at @kimkardashian's recent robbery is NOT a laughing matter. Violence against women is NOT a laughing matter: regardless of who she is or her likeability. Not cool, @shopakira, not cool at all! 🙅🏾

A photo posted by L'Oreal Thompson Payton (@ltinthecity) on Oct 12, 2016 at 8:01pm PDT

Let's be perfectly clear: violence against women is NOT a laughing matter. It doesn't matter who she is and/or her likeability. It is not a situation that should be taken lightly nor should it be used for marketing purposes.

Your caption is disappointing, distasteful and dangerous. It is offensive to ALL women. It is victim-blaming. And the non-apology apology your social media person commented on my post AFTER blocking me on Twitter and Instagram is purely pathetic.


Listen, I used to run social media for a major magazine and I currently work in marketing. I understand that people are human, mistakes happen and nobody's perfect. The best course of action, in both my personal and professional opinion, is to acknowledge the mistake, apologize (but only if you mean it), learn from it and do better in the future. But blocking someone for calling your attention to an issue is poor customer service at best and immature at worst.

I love shopping at your boutique and I've always had a pleasant experience with your stylists, but this incident has definitely altered the way I perceive your brand and will cause me to reconsider future spending at your stores. Similarly, I hope you'll think twice before making light of a life-threatening situation.



P.s.: The following tweet was posted at 1:51 a.m. CT, after I published this blog. Coincidence or nah?

Akira tweet
Akira tweet